Gen Z Loves Daisy Luxury Size
This holiday season, Marc Jacobs will launch a luxury-size version of Daisy that’s sure to make a splash. Keep reading to learn why Daisy is such a hit with the younger generation, and why luxury-size could be the ideal fit for Gen Z customers.
DAISY & THE CLEAN LOOK AESTHETIC
Daisy has been enduringly popular since its launch in 2007. Once the top favorite of young Millennial women, Daisy has also been embraced by Gen Z.
Why? Because Daisy is the perfect fragrance pairing to the “clean look” aesthetic that has taken over TikTok. The clean look is a fresh-faced, low-maintenance look that gives an aura of expensive taste without necessarily being expensive. Typical features of the clean look include:
Glowy, dewy skin
Fluffy eyebrows
Glossy lips
Smooth hair
Minimalist gold jewelry
Daisy’s fresh, floral fragrance completes the clean look.
Even though the fragrance is now almost 15 years old (where does the time go?), Daisy still shows up in TikToks of “must-have fragrances”. According to TikTok user @artizzlexo, Marc Jacobs Daisy “smells like heaven”.
LUXURY-SIZE IS MORE ECONOMICAL FOR FINANCIAL-MINDED GEN Z
And while Gen Z loves to promote an aura of luxury and expensive taste, this group of young people is incredibly pragmatic.
According to statistics compiled by the Pew Research Center, financial mindedness is one of the core characteristics of Gen Z. They value the stability that comes with frugal spending (which is why you’ll often see them posting about dupes for luxury beauty products on TikTok).
For Gen Zers who already love Marc Jacobs Daisy, choosing the luxury size over a smaller bottle just makes good financial sense. After all, by selecting the luxury-size bottle over the medium-size, customers can save 55%. With luxury-size, Gen Z customers can treat themselves while staying frugal.
The new 200ml size of Marc Jacobs Daisy will hit the shelves on December 1, just in time for the holiday season.