what we do

creative

Are you launching a new brand and need a clear, compelling voice? Does your existing brand’s creative lack oomph? We can help. 

We help new businesses and established beauty brands develop a strong brand with a full suite of creative services, including:

  • Branding & Identity

  • Graphic Design

  • Copywriting

  • Package Design

  • Web Design 

  • Content Creation

  • Animation

  • Educational materials

  • Jingles

Every creative project is different, but our process usually looks something like this:

  1. We’ll have a phone call where you tell us everything you know about your brand. Then we’ll ask some questions to reveal what you didn’t even know you knew.

  2. We’ll take that info, stir it in a pot, and bake up a few options for your creative content.

  3. We’ll discuss what you like, what you don’t, and why.

  4. We’ll polish that content until it sparkles! 

seo

Let’s talk about quality SEO content. You want it. You need it. You KNOW you gotta have it. 

We’re experts in search engine optimization, and our holistic search strategy combines keyword research and audience research to address your customers’ needs better and help boost your rankings for the right keywords.

Our SEO services include: 

  • Holistic organic search strategy

  • Keyword research

  • Content strategy and recommendations

  • SEO content creation

Every SEO project is different, but our process will basically look like this:

  1. We’ll hold an initial consultation to discuss your business, objectives, and target audience thoroughly. 

  2. We’ll analyze your current SEO status and strategy along with those of your competitors. 

  3. We’ll identify the most relevant and high-value keywords for the client's business, products, and services.

  4. We’ll optimize your current website content based on our keyword research. 

  5. We’ll develop a monthly content plan that aligns with your business goals and targeted keywords. 

  6. We’ll create, publish, and promote your high-value, search-engine-optimized blog content. 

digital marketing

Need a digital marketing makeover? We’re your go-to. 

Whether you’re in need of a silky smooth email sequence or an aesthetic web design that stands the test of time, our digital marketing services will help grow your beauty brand while keeping your goals and customers top-of-mind. 

Our digital marketing services include: 

  • Email marketing

  • Blogging

  • Web design

Our digital marketing kickoff looks like this: 

  1. We’ll hop on a phone call to learn more about your brand and digital marketing goals.

  2. We’ll draw up a contract and then get things started!

social media

Looking for that stop-the-scroll content your customers will love? Look no further. 

We know it takes time, creativity, and effort to build a strong social media presence. We also know that you’re busy running your business. 

Our social media management services will elevate your social presence so you can reach your customers where they are, increase engagement, and stand out from the competition. 

Your brand’s ability to keep up with the ever-changing landscape of social media is key to your long-term success. Our agency will help your brand maintain a consistent social presence that connects and resonates. 

We offer: 

  • Strategy & Insights

  • Community Planning & Management

  • Listening & Engagement

  • Content Development & Production

  • Analytics & Reporting

Every social project is different, but our process will basically look like this:

  1. Our process starts with a deep dive into your brand and your customers, and an analysis of your content to date. 

  2. What resonates with your target audience? What do they enjoy? What are they saying? Based on our research, we’re able first to develop an understanding of your brand’s customer culture that informs and guides our social media strategy and channel-specific plans. 

  3. Next, we’ll map out your brand’s character and tone of voice that will bring your social channels to life. We’ll work together to define a content production schedule and share a collaborative content calendar where our compelling creative and copy will live prior to publication.

  4. Finally, we get to implementation and optimization. We’ll begin producing platform-specific content and establishing day-to-day community management. We continually measure performance and capture analytics to optimize KPIs and inform our monthly reporting. 

But don’t take our word for it…

  • “Because of Colleen’s blog posts, we experienced a 33% increase in blog traffic to the website month/month in 2017. Colleen is a great communicator and proactively provides updates on the status of projects. She’s creative, trendy, and open to new ideas and critiques.”

    – Church & Dwight, maker of Batiste, Toppik, and Viviscal

  • “Colleen is by far the most professional writer I have worked with. She goes beyond and above and does a major amount of homework before she actually starts to write. Conclusion: her articles have a true impact. They are real, powerful, in-depth and you can’t stop reading. Her articles are addictive and she knows how to grab your attention with a minimum of information for a maximum of understanding. Brilliant!”

    – Coty, fragrance manufacturer and creator of Gucci Bloom, Marc Jacobs Daisy, and Calvin Klein One

  • “We love working with Colleen—she’s fantastic. Her ideas are creative and refreshing and her articles are pointed and well thought out. She is easy to work with; flexible, open-minded and quick to deliver. We highly recommend Colleen.”

    – Axiology, a natural cosmetics brand carried by Sephora

let’s rock.

READY TO GET STARTED?