dress me blonde

 Jocelyn Walker of Dress Me Blonde asked us to create an email marketing strategy to increase her open rates and conversions. We did a deep dive into her analytics and provided her with SMART goals and actionable insights to improve her email metrics. While we can’t share the whole thing with you, we can tell you that she was very pleased with the result!

 I redesigned her Mailchimp templates, created a test schedule, and provided best practices for subject lines. The result? A 41.7% increase in opens and a 127.3% increase in clicks!

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