I worked as a remote contractor for Robin McGraw Revelation during January to April 2018. I assisted with brand voice development, product naming, internal branding documents, Amazon copy, and product copy.
Amazon Copy
The Robin McGraw Revelation team was looking for refreshed Amazon copy to increase their conversions and their appearance in search. Here’s a few I came up with:
Welcome Back YOUth Retinol Serum
HydraQwench Moisturizing Night Cream
Polish to Perfection Exfoliating Scrub
Product Copy
The Robin McGraw team wanted to position their line as a hybrid between cutting-edge skincare technology and ancient botanical ingredients. They asked me to create a natural ingredient guide from their products. Here’s a few that I delivered:
50 Fierce Daytime Moisturizer & Sunscreen