I worked on the Marika brand during my time at FAM Brands. It was a small, family-owned business, so I wore A LOT of hats. My role included art direction, copywriting, marketing, merchandising, web development, and content creation.
One of the challenges we faced at Marika was helping the customer to understand the different fits of our products. Marika has a fit for everyone, but on the website they just look like a bunch of black leggings. So we created the Fit Guide to help customers find their perfect leggings.