Jocelyn Walker of Dress Me Blonde asked me to create an email marketing strategy to increase her open rates and conversions. I did a deep dive into her analytics and provided her with SMART goals and actionable insights to improve her email metrics. While I can’t share the whole thing with you, I can tell you that she was very pleased with the result!
I redesigned her Mailchimp templates, created a test schedule, and provided best practices for subject lines. The result? A 41.7% increase in opens and a 127.3% increase in clicks!